Migration Guide

How to move patrons off Patreon without losing your best supporters

A patron's pledge cannot follow you to a new platform. Every patron who stays with you will have chosen to sign up again. That makes this a communication plan first and a technical job second.

HiveLearn teamUpdated 5 min read

Short answer: you cannot move patrons off Patreon automatically. Patrons' payments cannot be transferred to another platform, so each patron who wants to keep supporting you has to subscribe again on the new one and enter their payment details there. The move works when you export your patron list, give patrons a clear reason and a deadline, announce it several times over about six weeks, and make sure nobody pays twice. Here is that plan, with the message to send at each stage.

Why can't patrons be transferred?

A patron's pledge is a payment agreement between the patron and Patreon. Their card details sit with Patreon's payment system, not with you, so there is nothing you can export that would let another platform charge them. That is true of any move between membership platforms, and it is why no tool can migrate pledges for you.

What you can take is the relationship: names, email addresses and how long each person has supported you. The rest is persuasion.

Step 1: export your patron list

In Patreon, open Creator studio, then Audience, set any filters you want, and click the CSV button at the top of the Relationship Manager. The file downloads straight away. Clear the filters first so the file includes everyone you want to contact.

Check the email column. Patrons who opted out of email sharing export with a blank email, so you cannot contact them outside Patreon. For those people, your posts on Patreon are the only channel, which is one more reason to announce there, not only by email.

Patreon has no post export. If there are posts you want to keep, such as a back catalogue of tutorials, copy them into a posts CSV (Post, Author Email, Created At) or rebuild the best ones as a course.

Step 2: decide between a full move and two homes

A full move means closing Patreon and asking everyone to follow. It is simpler to run, but every patron has to act, and casual supporters often will not.

Two homes means keeping Patreon for casual supporters and opening a paid community for patrons who want more: structured courses, live sessions, a members-only discussion space. Nobody is forced to move; the people who want depth have a reason to. A sensible path is to start here and close Patreon later, once the new community is clearly where the activity is.

The decision rule: if most of your patrons pay for a simple thank-you, keep two homes. If most of them pay for content and access you could deliver better elsewhere, plan a full move.

Step 3: set up the new home before you announce

0 of 4 done

HiveLearn imports your member export with the migration wizard.

Start your move

What should you tell patrons about why?

Lead with what patrons gain: lessons that build on each other, live sessions on a shared calendar, a place to talk to each other and not only to you. Patrons follow you for the work, so frame the move around better work.

If fees are part of your reason, it is fine to say so plainly and briefly. Something like "more of what you pay goes to making things for you" is honest and needs no numbers. Do not make the whole announcement about money; patrons do not want to feel they are funding a platform dispute.

Be clear about what changes for them. Many patrons are used to reading in the Patreon app. On HiveLearn the community works in the phone browser and installs as an app from the browser, so include a one-line how-to: open the link on your phone and add it to your home screen.

The six-week announcement plan

Week 1, heads-up: "Big news for patrons. On [date] we are opening a new home with [courses, live sessions, a members' space]. Nothing changes yet. In two weeks I will share the link and an early-mover offer." Post it on Patreon and email everyone with an address.

Week 3, doors open: "The new home is open: [link]. Join before [date] and [offer, such as your first month free or a founding price]. Already paid Patreon this month? Your first month is on me, so nobody pays twice."

Week 4, social proof: share what is happening inside, such as the first live session or a new lesson, without naming members who have not agreed to it. Week 5, reminder: one week left, the offer ends on [date]. Week 6, last call two days before the deadline, then a thank-you post after it.

The screenshot rule: announce on Patreon as well as by email, give one link and one deadline in every message, and make sure nobody pays twice in the same month.

How to make sure nobody pays twice

Patrons are usually billed by Patreon on a monthly cycle, so anyone joining the new home mid-cycle has already paid you this month. The fair fix is a free first month (or a matching credit) on the new platform for anyone who moves during the window.

Tell patrons exactly how to end their Patreon membership once they have joined, with the steps in the message. They manage their own Patreon membership, so a clear instruction is the difference between a tidy move and a confused one.

After the deadline

Use the export as your checklist. Tick off patrons as they join, and write personally to your longest-standing supporters who have not moved yet. A short note from you lands better than another broadcast. On HiveLearn the wizard can also send imported members a reactivation email as one final invitation.

Plan for some patrons not to follow, and decide in advance what number makes the move worth it for you. If you keep two homes, keep posting on Patreon at a lighter rhythm and point to the new community whenever you share something deeper. Concierge migration is included on HiveLearn's Pro plan and above if you want help with the setup.

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